HAZEL NICHOLLS

This is my logo and brand design for sportswear. The design is created through the associated creature of a python which represents agility, flexibility, grace speed and movement. The message I wanted to emphasise was to be 'Fit for Life.' I came up with a design for lycra sportswear. 

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Fitness and fashion are global, so I had the idea when experimenting with designs to have the logo in a circular shape showing that sport should be a continual cycle in our lives. The brand name Velocity was inspired by the research of words associated with a python and speed and that had a connection with the sport as well.